Archives for Jul,2014

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Blubeam technology lights the way

ARL Mobile is delighted to announce we will shortly be launching a complementary technology to the company’s existing WiFi and NFC solutions.  This technology, known as BluBeam, will complete a full portfolio of wireless proximity solutions.   BluBeam works from a mature wireless technology called Bluetooth Low Energy and can be deployed on-site through a number […]
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Beacons – Lighting the Way on Proximity Marketing

We will shortly be launching our own version of the iBeacon (BluBeam) and I thought I would shed some light on how it works, from a marketing perspective. Beacons are a “push” marketing ploy. When a shopper enters a store, with the appropriate app turned on, the beacon will detect her presence in a certain […]
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Give Technology a Sporting Chance

You’ve got the programme for the match.  You’ve got the perfect seat in the stadium.  As you settle in to watch the action, you fancy a snack but you can’t face those massive queues at the burger stand. Those days may be shortly gone as technology is now been devolved at sports stadiums to ensure fans have […]
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