The Blog

As the Smart City initiative for Milton Keynes, known as MK Smart, draws to a close, a quick look at Bonn, in Germany shows how the Internet of Things is rapidly becoming the immediate future.

Working alongside Deutsche Telekom as a partner, the city has started to trial “smart parking” in an effort to reduce congestion, traffic emissions and hopefully, frayed tempers!

The Park and Joy app will launch in 2018 and will alert drivers to empty parking spaces, whilst also allowing them to pay using their mobile phone.

Parking spaces will contain a network of sensors, which in turn trigger alerts when the spaces become free.

As the scheme widens, most of the city centre’s managed parking spaces will become “smart” by the end of 2019.

Using data gathered from the system, means the app can be fine-tuned and traffic flow and parking patterns researched in more details leading to an even smarter city!



Beacons – Lighting the Way on Proximity Marketing

We will shortly be launching our own version of the iBeacon (BluBeam) and I thought I would shed some light on how it works, from a marketing perspective. Beacons are a “push” marketing ploy. When a shopper enters a store, with the appropriate app turned on, the beacon will detect her presence in a certain […]
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Give Technology a Sporting Chance

You’ve got the programme for the match.  You’ve got the perfect seat in the stadium.  As you settle in to watch the action, you fancy a snack but you can’t face those massive queues at the burger stand. Those days may be shortly gone as technology is now been devolved at sports stadiums to ensure fans have […]
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