Clear Channel Case Study

Clear Channel Case Study

INTRODUCTION

Clear Channel UK is part of Clear Channel International and works with advertisers to create inspiring, out-of-home advertising using their Connect Mobile Platform. Thousands of Adshel bus stops and digital roadside panels are now live with NFC (Near Field Communication) capabilities, offering customers an interactive brand experience, all at a tap of a smartphone. connect-header 2 connect-header 3

APPLICATION

From one-click purchase to voucher, music or video downloads and information for commuters, the possibilities for advertisers are endless. Our Connect Mobile Platform combines out-of-home’s outstanding reach with deep engagement from great mobile content. Advertisers can harness the power of out-of-home’s creative canvas to create beautiful advertising that directs people to brilliant content. It allows audiences to continue the conversation with brands on their journey. Our suite of analytic tools helps advertisers fully understand their audiences and measure the effectiveness of Connect Mobile Platform campaigns.

SOLUTION

We ensured that the tags were encoded, to ensure a zero failure rate. Each tag was printed so enabling confirmation of its unique code which meant it could be double-checked.
This process meant a zero failure rate was achieved and over the last year, nearly 100,000 NFC tags have been supplied by Engyta, all to the high quality standards.

OUTCOME

Following the success of the initial UK scheme, Clear Channel’s Connect Mobile Platform has now been rolled out across 6 countries in Europe, as well as Singapore.
With over 100 campaigns and a 40% increase in customer interaction, via the tag interaction, Clear Channel is now rolling out the Connect Mobile Platform to 75,000 sites, world-wide in 23 countries on 5 continents – as it continues to create the largest network of its kind.
We are proud to have been part of Clear Channel’s first year of such an innovative interaction. We have now supplied over 100,000 tags and we are determined to build on our relationship with Clear Channel, so they can achieve even greater future success.

See Clear Channel and their UK advertisers here:
http://www.clearchannel.co.uk/products/connect-mobile-platform